THROUGH THE EYES OF ZEAL OPTICS: PRSNT PERFORMANCE x AVI 1 COLORADO

Photo: @MELISSARIITANOPHOTO

Photo: @MELISSARIITANOPHOTO

THROUGH THE EYES OF ZEAL OPTICS: PRSNT PERFORMANCE x AVI 1 COLORADO

Words by Gabby Aguirre from Zeal Optics Blog

All gathered in a circle on the floor, Kjersti leads the ladies of December’s PRSNT Performance Camp into a collective deep breath and pulls from a deck of spiritual cards. “Purpose,” she reads, “I discover the meaning and purpose of life in the process of overcoming difficulties with dignity, courage, and faith. I am on purpose.” She pauses.

This practice is one that Kjersti and Chanelle have integrated into all of their PRSNT camps. It’s a kind of active meditation, an exercise in expression, an opportunity to reflect on the meaning of your chosen card and express where it fits in your life.

Photo: @GIBBLEGABBLE

Photo: @GIBBLEGABBLE

Kjersti has been questioning the purpose in her’s a lot recently. “Lately I’ve been feeling that just traveling and competing isn’t enough,” she shares with the group, “What am I going to do with my life? How am I going to make my life about more than just me?” She goes on, “That’s what PRSNT is for me. I really feel that this is my purpose and I’m so blessed to be able to make this a part of my career.”

This; a female community built on snowboarding, mindfulness and health. This sense of belonging, purpose, and curiosity cultivated within small groups at a time that will expand to PRSNT tribes around the world. These mountains of energy Kjersti and Chanelle continually spend creating PRSNT Performance Camp vibrate through the beloved PRSNT Lodge, into all the ladies at the camp, and through to the rest of their lives.

Photo: @GIBBLEGABBLE

Photo: @GIBBLEGABBLE

Kjersti and Chanelle are big activists for the climate as well, working with sustainable partners like Simply Straws, Protect Our Winters and Zeal Optics to do their part to protect our beloved outdoor playgrounds. This winter, what the campers took along with them besides all the elements of “presentness” was an AIARE-1 Avalanche Certification. “Working with Colorado Mountain Guides for the AIARE Level 1 course made so much sense with our mindfulness message. Avalanche awareness is all about slowing down and being aware of the elements around you.”   

Photo: @GIBBLEGABBLE

Photo: @GIBBLEGABBLE

As Kjersti charges through contest season and she and Chanelle follow their purposes in snowboarding, business, and life, that message of purpose ripples throughout their lives and those of all the women of this winter’s first PRSNT Performance camp.

For more information on PRSNT visit PRSNTPerformance.com or @bprsnt on Instagram.